HOW TO MASTER THE ART OF SELLING
The Best Book Ever Written on Salesmanship
Tom Hopkins

SECRETS OF THE WORLD'S TOP SALES PERFORMERS
Boost Your Performance with Their Techniques
Christine Harvey

SCIENTIFIC ADVERTISING
How to Develop a Superior Advertising Program
Claude Hopkins

MARKETING WARFARE
How Corporations Apply Military Strategies
Al Ries & Jack Trout

SELLING THE DREAM
How to Promote Your Product, Company or Ideas Using Everyday Evangelism
Guy Kawasaki

POSITIONING - THE BATTLE FOR YOUR MIND
How to Be Seen and Heard in the Crowded Marketplace
Al Ries, Jack Trout

GUERRILLA MARKETING EXCELLENCE
The 50 Golden Rule For Business Success
Jay Levinson

BREAK-THROUGH SELLING
Customer Building Strategies From the Best in the Business
Barry Farber, Joyce Wuncoff

MONEY MAKING SECRETS OF MARKETING GENIUS JAY ABRAHAM AND OTHER MARKETING WIZARDS
A No-Nonsense Guide to Great Wealth and a Personal Fortune
Jay Abraham

GETTING EVERYTHING
YOU CAN OUT OF
ALL YOU'VE GOT
21 Ways You Can Out-Think, Out-Perform and Out-Earn
The Competition
Jay Abraham

LOYALTY.COM
Customer Relationship Management in the New Era of Internet Marketing
Frederick Newell

MAX-E-MARKETING
IN THE NET FUTURE
The Seven Imperatives
For Outsmarting the
Competition in the 
Net Economy
Stan Rapp, Chuck Martin

THE ULTIMATE 
MARKETING PLAN
Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The 
Right Prospects
Daniel Kennedy

BEYOND e
12 Ways Technology Is
Transforming Sales and Marketing
Stephen Diorio

CREATING AND 
DELIVERING TOTALLY AWESOME CUSTOMER
EXPERIENCES
The Art and Science of Customer Experience Mapping
Gary Millet and Blaine Millet

LEAP
A Revolution in Creative
Business Strategy
Bob Schmetterer

WHAT CLIENTS LOVE
A Field Guide to
Growing Your Business
Harry Beckwith

YOUR MARKETING SUCKS
Mark Stevens

BECOMING A 
CATEGORY OF ONE
How Extraordinary Companies Transcend Commodity 
and Defy Comparison
Joe Calloway

THE 5 PATHS TO PERSUASION
The Art Of Selling 
Your Message
Robert Miller, Gary Williams

SIMPLY BETTER
Winning & Keeping Customers By Delivering What 
Matters Most
Patrick Barwise, Sean Meehan

THINK LIKE 
YOUR CUSTOMER
A Winning Strategy to Maximize Sales by Understanding How
and Why Your Customers Buy
Bill Stinnett

BRAND HIJACK
Marketing Without Marketing
Alex Wipperfurth

RETURN ON CUSTOMER
Creating Maximum Value
From Your Scarcest Resource
Don Peppers and 
Martha Rogers

BAG THE ELEPHANT!
How To Win and 
Keep Big Customers
Steve Kaplan

POP!
Stand Out in Any Crowd
Sam Horn

SELLING SUCKS
How to Stop Selling and Start 
Getting Prospects to Buy
Frank Rumbauskas

THE ULTIMATE 
SALES MACHINE
Turbocharge Your Business
with Relentless Focus on
12 Key Strategies
Chet Holmes

THE ART OF WOO
Using Strategic Persuasion
to Sell Your Ideas
G. Richard Shell and 
Mario Moussa

CONVERSATIONAL
CAPITAL
How to Create Stuff
People Love to Talk About
Bertrand Cesvet, 
Tony Babinski and Eric Alper

COLLAPSE OF DISTINCTION
Stand Out and Move Up
While Your Competition Fails
Scott McKain

THE STICKING 
POINT SOLUTION
9 Ways to Move Your Business
From Stagnation to 
Stunning Growth in 
Tough Economic Times
Jay Abraham

INBOUND MARKETING
Get Found Using Google,
Social Media and Blogs
Brian Halligan and 
Dharmesh Shah

REPOSITIONING
Marketing in an Era of
Competition, Change 
and Crisis
Jack Trout with Steve Rivkin

IF YOU'RE NOT FIRST, YOU'RE LAST
Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
   
   

WHAT WERE THEY THINKING?
Marketing Lessons I've Learned From Over 80,000 New Product Innovations and Idiocies
Robert M. McMath

BOTTOM-UP MARKETING
Building a Tactic Into a Powerful Strategy
Al Ries and Jack Trout

GETTING INTO YOUR CUSTOMER'S HEAD
8 Secret Roles of Selling Your Competitors Don't Know
Kevin Davis

THE WIZARD OF ADS
Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams

THE NEW POSITIONING
The Latest on the World's #1 Business Strategy
Jack Trout

THE END OF MARKETING
AS WE KNOW IT
Sergio Zyman
Former Chief Marketing Officer,
The Coca Cola Company

THE 22 IMMUTABLE LAWS OF MARKETING
Violate Them At Your Own Risk
Al Ries, Jack Trout

BUILDING STRONG BRANDS
How the Best Brand Managers Build Brand Equity
David A. Aaker

ADVANCED SELLING STRATEGIES
The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere
Brian Tracy

EXPERIENTIAL MARKETING
How to Get Customers
to Sense, Feel, Think,
Act, and Relate to Your
Company and Brands
Bernd Schmitt

DIFFERENTIATE OR DIE
Survival In Our Era Of
Killer Competition
Jack Trout, Steve Rivkin

UNLEASHING THE IDEA VIRUS
Turn Your Ideas Into
Epidemics By Helping
Your Customers Do The
Marketing For You
Seth Godin

BRAND LEADERSHIP
The Evolving Paradigm
David Aaker and 
Erich Joachimsthaler

MARKETING OUTRAGEOUSLY
 How To Increase Your
Revenue By Staggering Amounts
Jon Spoelstra

A NEW BRAND WORLD
8 Principles for Achieving Brand Leadership in 
the 21st Century
Scott Bedbury

THE FALL OF ADVERTISING
AND THE RISE OF PR
Al Ries, Laura Ries

ULTIMATE SELLING POWER
How To Create and Enjoy a
Multimillion Dollar 
Sales Career
Donald Moine & Ken Lloyd

FULL FRONTAL PR
Getting People Talking About
You, Your Business or
Your Product
Richard Laermer, 
Michael Prichinello

THE INFLUENTIALS
One American in ten tells the
other nine how to vote, where
to eat, and what to buy
Ed Keller, Jon Berry

CUSTOMER-CENTRIC SELLING
Michael Bosworth and 
John Holland

DON'T THINK PINK
What Really Makes Women Buy  -- And How To Increase Your Share Of This 
Critical Market
Lisa Johnson, Andrea Learned